Peety

Production Year 2013

Continuous Production

CONCEPT:
Peety is the first pop perfume tailored to each person. Adding ten drops of pee, you can make it a unique fragrance, different from any other Peety.

NAMING:
Peety is a fusion of "Pee" and "Pity", where "pee" ("urine") is the fetish element and "pity" (or com-passion, from the etymology of the word) is the tie between the perfume creator and the user.

SYMBOL:
A yellow (tear)drop.

PACK:
Black bakelite and clear glass, hand finished. A samurai hat or a monk headgear makes it mysterious and ascetic, it has the symbolic power of a fetish that everyone can understand. The same headgear, when reversed, becomes a one milliliter funnel for adding pee to the fragrance.

AD:
Angelo Orazio Pregoni, with his chest naked, has a white veil on his head, while a yellow tear falls from his eye.

MEDIA:
Peety was welcomed by media as a Dadaist perfume, a link between contemporary art, avant-garde and perfumery. Peety separated once and for all the artistic career of Angelo Orazio Pregoni from "classical perfumery". Peety has in fact been considered by static commercial respectability of the smuffled world of perfumes as a "blasphemous" scent. Peety inspired the performance N.5 - PI_SCIANEL PERFUME, with Angelo Orazio Pregoni and fashion designer Tom Rebl.

AS:
Sensual, ancient, intimate, romantic.

Notes of early 900’s perfumery, liberty dragonflies fluctuate between feelings of tangerine and cinnamon, while the strength of decadent castoreum and the sensuality of patchouli emerge. Among woods of Art Deco furnitures, the foxy smell of a velvet sofa comes out, including jasmine and rose, and then the vanilla of a safe return ...

CLOUD:
Fetish, magic, Baudelaire, animal, treason, personality, anti-marketing, monk, samurai, saint, mystic, bitch, sister, nun, chic, pop, contrast, pure, avant-garde, Duchamp, Duchamp's Fountain.